This reflection activity is comprised of two sections collectively totaling a minimum of 500 words. Complete your reflection by responding to all prompts.
Select 2 global companies from the same industry – for example, Starbucks and Dunkin Donuts; AB InBev (formerly Anheuser-Busch) and Miller-Coors; and Marriott and Wyndham.
Analyze how each of the selected companies applies its strengths and overcomes internal weaknesses to take advantage of external market opportunities, avoid threats, and create sustainable global marketing strategies that offer unique value to the customer. Address each of the following points in your analysis:
Consider a purchase you recently made that was for $100 or more. Describe your decision process by answering the following questions:
After you describe your decision process, answer the following:
Submit your reflection.
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